CERTIFICATE IN THE BUSINESS OF AUSTRALIAN FOOTBALL
This course has been designed to support sports students and industry professionals to enhance their understanding of the skills required to be successful in the Business of Australian Football.
COURSE OUTLINE
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Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. We’ll cover topics such as;
Introduction to Recruiting and Talent Identification
Fundamentals of the Recruiting Process
What to look for in Talent
Player Analysis
Finding Undervalued Talent
Writing Match Reports
How to assess character traits
Player Profiling
Decision making Skills
Career as a Recruiter
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This module provides a deep dive into the core principles of list management, essential for building a successful football team. We’ll cover topics such as;
The role of a List Manager
List Management Structure
Strategy and Governance
List Strategy Impacts
Drafting Needs vs Talent
Total Player Payments
Trade Criteria Checlist
List Analysis Skills
Player Contracting
Negotiation Skills
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In this module, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;
Fundamentals of Football Management
High Performance and Medical Programs
Football Operations
Well-being Program
AFLW Football Programs
Integrating Mens and Womens programs
Integrity and Risk Management
Performance Indicators
Understanding and Managing the AFL Soft Cap
Managing a Football Budget
Working with the Media
Media Messaging
Career as a Football manager
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This module is designed for those aspiring to excel in the dynamic world of player representation. We’ll cover topics such as;
Fundamentals of Player Agency
Collective Bargaining Agreement
Recruiting Process
List Management
Total Player Payments
Key Stakeholders
Aquiring Talent
Trade Period Understanding
Negotiation Skills
Marketing and Professional Services
Contract Negotiations
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As you wrap up the course, Module 5 focuses on reflecting on the key takeaways from the course and preparing for your next steps in the industry. We’ll cover topics such as;
Tips for List Management, Talent ID, Football Management and Player Agency
Next steps once you complete your course
Free 30 minute careers session
KEY OUTCOMES
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Immerse yourself in the core aspects of the AFL industry with a curriculum designed to provide you with the essential skills and knowledge to excel in the fast-paced world of Australian football.
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Learn directly from professionals who have navigated the complexities of the AFL industry. This course focuses on providing you with real-world insights and practical advice from those who have shaped the sport, offering a unique perspective that can only come from hands-on experience.
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Whether you aspire to identify future stars, manage player lists, lead football departments, or represent top talent, this course prepares you for a professional career in these critical roles. With targeted content and industry-specific knowledge, you'll be ready to progress your career in football with confidence.
OUR ALUMNI WORK AT
WHAT DO I GET WHEN I ENROL?
100% SELF-PACED COURSE
Complete our courses in your own time without the time pressure. You can login to your account at any time and access all of our course content.
ACCESS TO INSTRUCTORS
During your completion of the course, you’ll have access to our instructors to ask any questions that you may have about the industry and content.
CAREER SUPPORT
During and after completing a course, you’ll recieve a free career advisory call to help you map out the next steps of your career through networking and job applications.
EASY ONLINE ACCESS
All our content can be accessed at the click of a button 24/7 and we have 6 month payment options available. You’ll also get a copy of all course material following completion
PAY UPFRONT OR 6 & 12 MONTH PAYMENT PLANS AVAILABLE
All our courses come with an option to pay upfront or over a 6 or 12 month payment plan to make payment easy whilst still being able to access all the content at once.
MICRO-CREDENTIAL CERTIFICATION
You’ll receive a certificate on completion of the course which you can share online on LinkedIn and any other platform you choose.
THE INVESTMENT
ONE TIME PAYMENT : $990
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6 MONTH PLAN: $165 p/m
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12 MONTH PLAN: $82.50 p/m
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Investing in your education is one of the best decisions an individual can make, so we want to make it as accessible as possible. That's why we're offering a flexible payment option that allows you to spread the cost of your course over 6 or 12 months.
Monthly Payments: Break down the total course fee into manageable monthly payments with no hidden fees.
Budget-Friendly: Get immediate access to all course content while spreading the cost, making it easier on your budget.
No Interest: Enjoy the convenience of monthly payments without any additional interest or charges.
Immediate Access: If you choose the monthly payment option, you’ll still recieve full access to all the content immediately after first payment.
FREE LESSON
Keen to see what all the fuss is about?
Start with a free lesson from our Certificate in Business of Australian Football with Brad Lloyd.
INDUSTRY EXPERT
BRAD LLOYD
Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.