HELP YOUR STUDENTS NAVIGATE THEIR CAREER POST SCHOOL

Our schools program has been designed to support school students gain a better understanding of the skills required to be successful in the football industry and assist with decision making about their career post school.

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SCHOOL PROGRAM

Our school program offers a unique insight from industry professionals for students about a career in Australian football.
Content covers key areas such as list management, talent ID & recruiting, football management and player management.
Inspire students in their career exploration, support their professional growth and broaden the students’ awareness of potential career paths in sport.
Our content contains 5 fully self-paced online modules, allowing students to progress at their own speed. Teachers can also incorporate the content into their curriculum, providing flexible support to enhance learning outcomes.
Completing the course content will give the student a micro-credential when leaving school, as well as a broad set of skills and knowledge about the business of Australian football.

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PROGRAM OUTLINE

Discover the foundational concepts of recruiting in football, focusing on the role of talent identification. We’ll cover topics such as;
- Introduction to Recruiting and Talent Identification
- Fundamentals of the Recruiting Process
- What to look for in Talent
- Player Analysis
- Finding Undervalued Talent
- Writing Match Reports
- How to assess character traits
- Player Profiling
- Decision making Skills
- Career as a Recruiter
This module provides a deep dive into the core principles of list management, essential for building a successful football team. We’ll cover topics such as;
- The role of a List Manager
- List Management Structure
- Strategy and Governance
- List Strategy Impacts
- Drafting Needs vs Talent
- Total Player Payments
- Trade Criteria Checlist
- List Analysis Skills
- Player Contracting
- Negotiation Skills
In this module, you'll delve into the critical aspects of managing and leading a football department. We’ll cover topics such as;
- Fundamentals of Football Management
- High Performance and Medical Programs
- Football Operations
- Well-being Program
- AFLW Football Programs
- Integrating Mens and Womens programs
- Integrity and Risk Management
- Performance Indicators
- Understanding and Managing the AFL Soft Cap
- Managing a Football Budget
- Working with the Media
- Media Messaging
- Career as a Football manager
This module is designed for those aspiring to excel in the dynamic world of player representation. We’ll cover topics such as;
- Fundamentals of Player Agency
- Collective Bargaining Agreement
- Recruiting Process
- List Management
- Total Player Payments
- Key Stakeholders
- Aquiring Talent
- Trade Period Understanding
- Negotiation Skills
- Marketing and Professional Services
- Contract Negotiations
As you wrap up the course, Module 5 focuses on reflecting on the key takeaways from the course and preparing for your next steps in the industry. We’ll cover topics such as;
- Tips for List Management, Talent ID, Football Management and Player Agency
- Next steps once you complete your course

LEARNING OUTCOMES

Immerse yourself in the core aspects of the AFL industry with a curriculum designed to provide you with the essential skills and knowledge. Whether it's understanding financial management, marketing, or operations, this outcome ensures you're well-equipped to excel in the fast-paced world of Australian football.
Learn directly from professionals who have navigated the complexities of the AFL industry. This outcome focuses on providing you with real-world insights and practical advice from those who have shaped the sport, offering a unique perspective that can only come from hands-on experience.
Whether you aspire to identify future stars, manage player lists, lead football departments, or represent top talent, this outcome prepares you for a professional career in these critical roles. With targeted training and industry-specific knowledge, you'll be ready to take on these challenges with confidence.

WHAT’S INCLUDED IN THE PROGRAM?

SELF-PACED STUDENT CONTENT

Students can work through our content in their own time without the time pressure or it can be delivered in a structured environment. They can login at any time and access all our course content.

ACCESS TO INSTRUCTORS

Whilst utilising the content, teachers will have access to our instructors to ask any questions that you may have about course content and delivery.

IN-PERSON WORKSHOPS

To compliment the content, we’ll visit once per year to provide in depth in-person workshops on careers in football.

COPY OF ALL CONTENT

All our content can be accessed at the click of a button 24/7 and Upon completion, students receive a copy of all the content so they can refer back to any of the topics covered.

MICRO-CREDENTIAL CERTIFICATION

Each student receive a certificate on completion of the course which you can include on their resume.

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Brad Lloyd

Experienced AFL administrator & course instructor

Brad is an experienced sports administrator in the AFL industry, spanning over 20 years of experience as an AFL Player Agent, Recruiting Manager, List Manager and currently General Manager of Football with the Carlton Football Club. Brad in his role as General Manager of Football represents the football department on the club executive team including both the Mens and Womens football programs. Brad’s role and expertise provides strategic direction and leadership for both programs. His role oversees key functions of the football department including List Management, High Performance, Medical, Coaching, Operations and Wellbeing. Brad has completed both a Bachelors Degree and an MBA at Victoria University. He has also completed executive business programs in Negotiation and Leadership at Harvard Business School.